Driven by a desire to bring familiar Romanian flavours closer to home, Sînziana Bîrsan and Georgiana Cojocariu opened a pretzel shop in London. Eight years later, InstaGrab Pretzel and Cafe has grown into a welcoming café where customers can enjoy freshly baked pastries, breakfast, lunch and coffee.
A Business Born from a Taste of Home
For sisters Sînziana Bîrsan and Georgiana Cojocariu, InstaGrab Pretzel and Cafe began eight years ago with a simple idea: to bring a little piece of Romania to London.
Living away from home often means missing the small things. Sometimes, it is the smell of freshly baked bread, the taste of a warm pretzel or the familiar flavours that bring back childhood memories.
The two sisters wanted to recreate that feeling for Romanians living in the UK.
What started as a small pretzel shop, inspired by traditional Romanian recipes, gradually became something more.
Today, InstaGrab Pretzel and Cafe is a place where customers can stop for breakfast, enjoy lunch, grab a coffee or choose from a selection of freshly baked pastries.
From Traditional Pretzels to a Welcoming Café
At the heart of InstaGrab is a passion for fresh food and familiar flavours.
The business began with traditional Romanian pretzels, prepared with care and inspired by recipes that many Romanians know and love.
Over the years, the sisters have expanded their offering to include a wider variety of bakery products, breakfast and lunch options, alongside freshly prepared coffee.
Their approach focuses on quality, freshness and products made without preservatives or artificial additives.
Although the business has grown, the original idea remains the same: offering customers food that feels familiar, comforting and freshly made.
Eight Years of Building a Business in London
Starting a business in another country requires determination, patience and a willingness to learn.
For Sînziana and Georgiana, building InstaGrab has been a journey of dedication and continuous development.
Over eight years, their original idea has evolved from a traditional pretzel shop into a café offering more choices for customers throughout the day.
Their story is also a reminder that entrepreneurship does not always begin with a complicated business plan or a large concept.
Sometimes, it begins with recognising something people miss and finding a way to bring it closer to them.
For these two sisters, that something was the taste of home.
A Little Piece of Romania in London
For many Romanians living abroad, food is more than something to eat. It is a connection to family, traditions and memories.
A freshly baked pretzel can bring back memories of walking through a Romanian town, stopping at a local bakery or sharing something simple with friends and family.
That emotional connection was part of the inspiration behind InstaGrab Pretzel and Cafe.
But the café is not only for Romanian customers.
With its selection of pastries, breakfast, lunch and coffee, InstaGrab also introduces people from other backgrounds to flavours inspired by Romanian baking traditions.
In a multicultural city such as London, businesses like InstaGrab contribute to the diverse food culture that makes the capital so distinctive.
Two Sisters, One Shared Vision
Behind InstaGrab Pretzel and Cafe are two sisters who transformed a familiar taste into a business.
Their story is about more than pretzels and coffee. It is about taking an idea, believing in its potential and developing it over time.
Eight years after opening their business, Sînziana Bîrsan and Georgiana Cojocariu continue to share something that first inspired them: the comfort of familiar flavours, freshly prepared food and a little taste of Romania in London.
For those missing home, InstaGrab offers something familiar. For those discovering Romanian-inspired pastries for the first time, it offers something new.
And sometimes, a simple pretzel is all it takes to bring people a little closer together.
Visit InstaGrab Pretzel and Cafe
Address: 11–13 London Road, Morden, SM4 5HT, London, UK
Social media: InstaGrab Pretzel on Facebook and Instagram
Whether you are looking for familiar Romanian flavours or somewhere to enjoy freshly baked pastries and coffee, InstaGrab Pretzel and Cafe is worth discovering.
